Friday, July 27, 2012

WTF are you thinking HK Arts Festival?!!!

This is my official response on this. Early Bird Bookings are a necissity for HK Arts Festival but anyone can tell you it's a serious pain in the ass to do it. You have to coordinate with your friends about what they want to see. One of you gets stuck paying for it on your credit card and you have to wait for the person to give you the money. On top of everything you never know if you're getting the first or second choice in seating. ANNOYING but it was a system that worked. And it's how I secured my Juliet Binoche tickets, my Pina Bausche tickets and my Robert Wilson tickets in previous years.

Now, some "genius" at the HK Arts Festival decided to make the Early Bird Bookings in releases. You only a certain number of programs available at a time to purchase. You're not going to have the whole catalog available until after the counters open. Which means all your abilities to do discounts for large ticket purchases are going to be impossible. Apparently, they don't want me seeing 15 shows again...

Our first release opened today and we have access to three of the programs.
None that I am excited about... So, I guess I'm sitting on my ass waiting until someone decides to let the other shows come available for sale...

Thanks HK Arts Festival! This was your best idea-yet.
Well besides having a HK Arts Festival with 70% of the performing groups being from other countries...

Monday, July 16, 2012

Social Media as a Viable Tool in the Theatrical Arts

Recently I did about 35 job interviews for positions back in the states. They were for various positions in companies from Artistic Director to Community Outreach to Teaching Positions at Universities. One common question was asked in all the interviews. "Do you have experience in using social media and the inter-web in promoting theatre?"
This is the first time I had been asked this question sooooo many times in interviews. But it makes me think about how the landscape of theatrical advertising and outreach is changing in our modern era. In the "olden days" all one had was the three basics: 1) word of mouth 2) print 3) radio and tv

Now, we have so many more ways of reaching an audience. We can reach them through mailing lists, twitter, facebook, pinterest, klout, flashmobs, viral videos, street art, as well as any of the traditional methods. It's great because we can reach such a more diverse audience then we ever could before. Our reach can be global in 2 seconds by making a youtube ad, for example. But, when the human attention span is getting shorter and shorter; which is the best method of getting a hold of new audience members and more importantly... keeping them?

Marketing is an essential part of the theatrical arts. If tickets aren't sold- then the show can't go on. I went back in my mind and started thinking about past campaigns I had worked on and seen in Hong Kong and why they worked.

Sunday, July 1, 2012

Artist of the Month- July- Lara Genovese

This month's artist was recently voted Best Designer by the public! She also recently appeared as an actress in Filumenia presented by the Italian Chamber of Commerce and Stylus Theatre and Talking With presented by Aurora Theatre. She is a multi-talented theatrical artist and a very nice person. We respect Lara's talent and love her go getter personality! If you need a hard to find prop in town or if you need a set built she is the girl to go to. I love working with artists who are very dedicated to their crafts and Lara is certainly very dedicated to her work. She is a complete pleasure to work with and a true professional from my small experiences with her. I hope to have more in the future.

Please enjoy getting to know a little more about Lara, her opinions on the Hong Kong art scene and the biz.

Please remember you can always nominate a friend for an Artist of the Month article. We are always looking to showcase new talent in town of any medium!